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GMass can provide you with a dedicated tracking domain for your Gmail account

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Hopefully you've read my previous post about the importance a dedicated tracking domain plays in your email deliverability. Having your own dedicated tracking domain is necessary to ensure that your emails don't get mixed up with a spammer's emails.

If you don't know how to manage your domain's DNS records, you need not worry. We can now assign a dedicated tracking domain to your Gmail or Google Apps account for you in the format of:

organization-name.gmss[X].xyz

where the [X] is some number between 1 and 1000. For example, if your company is ABC Widgets, and you would like us to assign your GMass account a dedicated tracking domain, we might assign you:

abcwidgets.gmss85.xyz

To request a dedicated tracking domain for your account, just email our support address.

In some cases, we will auto-assign your account, or your entire Google Apps domain, a dedicated tracking domain where we detect a substantial number of blocks. Every day at around 11:00 AM CST, we pull a list of users that have had 10 or more blocks in the last 24 hours. If the user does not already have a dedicated tracking domain assigned, one will be assigned to the account in the format referenced above. If you've been auto-assigned a dedicated tracking domain, you will receive an email from us that looks like:

If we auto-assign your account (or your entire Google Apps domain) a dedicated tracking domain, you'll receive an email from us that looks like this.

This capability is a first for the email marketing industry. Writing the code for this feature -- the auto assignment of dedicated tracking domains -- was no easy feat. If you're a software developer or otherwise interested in technical matters, stay tuned for a future blog post on how we developed this.

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