New Feature: Global Unsubscribes and Bounces for Google Apps Users

Today we launched a new feature that allows Google Apps users of a single organization to use the unsubscribe and bounce lists of each user in the organization. This eases the pain felt by multi-user organizations where if a particular recipient unsubscribes to one user, that recipient may get angry if he then gets another email from a different user in the same company, since GMass Unsubscribe lists are particular to each Google App account.

For example, your organization has the following five users:

ben@company.com
joe@company.com
sarah@company.com
kim@company.com
matt@company.com

All five are using GMass, and there may be some email addresses that are common to a couple of the users. Let's say ben@company.com and joe@company.com both send emails to leads and therefore sometimes send to recipients in common with each other.

Normally, if a recipient unsubscribes from ben@company.com's emailings, the recipient could still potentially receive emails from joe@company.com. With the Global Unsubscribe feature turned on for company.com, the subscriber would not receive emails from joe@company.com or any other user @company.com. The unsubscribe list for each user would be used to suppress addresses for every user in the organization.

Similarly, you may also want to turn on Global Bounce suppression. If a particular email address bounces for ben@company.com, then it benefits joe@company.com from an email deliverability perspective to avoid sending to the same invalid email address. Normally, an attempt by joe@company.com to send to that address would result in a send and then a bounce. With Global Bounces activated, the attempted send to that address by joe@company.com would be suppressed by GMass.

This feature was written for a particular GMass power user, so there is currently no user interface to control Global Unsubscribes and Bounces for your domain. I can manually turn this feature on for your domain though.

If you would like me to turn on Global Unsubscribes, Global Bounces, or both (recommended) for your domain, just email me at support@gmass.zendesk.com and specify your domain and whether you'd like just Global Unsubscribes, just Global Bounces, or both, and I'll make the change in GMass's system.

Sample Message to support@gmass.zendesk.com:

Subject: Global Unsubscribes and Bounces for uber.com

Message:

Please enable. Thanks!