It was the number one requested feature when I polled users a few months ago...you can now send follow up campaigns based on actions your recipients have taken on previous campaigns. Want to send a follow up to everyone that DIDN'T open your last campaign? You can do that. Want to send a follow up to everyone that OPENED but DIDN'T CLICK your last campaign? You can do that too. Or maybe you just want to re-send to exactly everyone who received a previous campaign.
Just reload Gmail in your browser and you'll see the new "follow up" button next to the Search bar. It's an @ symbol with an arrow. You'll also notice that I shrank the "Build Email List" button to just a magnifying glass icon, so GMass now occupies even less of your Gmail screen real estate:
![]()
Don't laugh -- it's the best I could come up with my limited Photoshop skills. Eventually I'll get a real designer to re-do my icons.
When you click the button, you'll get a window where you can choose your past campaign, and then the behavioral segment to which you want to send a follow up campaign. If your original campaign was based on a Google Docs spreadsheet, then GMass will connect to the same spreadsheet to allow you to personalize the follow-up with the same data.
![]()
One another notable change after you reload Gmail: We are now hiding the standard Gmail Send button in the Compose window if it is created by a GMass operation. Meaning, if you connect to a spreadsheet or use the "Build Email List" button, then the Send button will be hidden so that you don't accidentally click it instead of the GMass button.
Also, in case you don't regularly read this blog or the GMass Twitter feed, we added a ton of updates over the holidays. Instead of gorging on Christmas cookies all day like my family, I was hunched over my laptop and coding. Here are some other recent enhancements:
GMass has its weak areas as well. I know that our Reporting could be much better, we don't support Google's Inbox yet, and I'm aware of GMass conflicting with other popular Gmail extensions, like Sidekick. These issues will be addressed soon.
One last thing -- if you could do me a couple small favors, it would make a huge difference for me. First, if you haven't already, write a review on the Chrome Web Store. Secondly, tell the Twitter-verse that you love GMass.
When you click the button, you'll get a window where you can choose your past campaign, and then the behavioral segment to which you want to send a follow up campaign. If your original campaign was based on a Google Docs spreadsheet, then GMass will connect to the same spreadsheet to allow you to personalize the follow-up with the same data.
- Send large campaigns, up to 10,000 people
- Pull bounces from your Gmail account
- New button to check your sending limits
GMass has its weak areas as well. I know that our Reporting could be much better, we don't support Google's Inbox yet, and I'm aware of GMass conflicting with other popular Gmail extensions, like Sidekick. These issues will be addressed soon.
One last thing -- if you could do me a couple small favors, it would make a huge difference for me. First, if you haven't already, write a review on the Chrome Web Store. Secondly, tell the Twitter-verse that you love GMass.